On May 22, 2016

I used Alicia and her team for a recent house sale for a client of mine in Peapack-Gladstone. As a realtor for 30+ years in the area I have seen and experienced many house sales. My client had a very large expensive home and and eclectic assortment of collections: clothes, victorian jewelry, furniture, etc. Over the 2 day sale Alicia ran it with expert knowledge, a calm demeanor and much hard work! Everything was beautifully priced and she made my very fussy homeowner and me very happy. Lots of items cleared out, clutter gone and smooth sailing towards the closing. Thanks!

Taffy Holvenstot, Broker, NAR Green, ABR 
Re/Max Heritage Properties



 Susan Rondan says:

Went to her sale today and had such a great time. The contents were all priced right and organized. She was so pleasant to deal with and for being the last day things were reduced significantly. Great sale!!! Keep up the great sales!!

Work Completed Date: 

August 18, 2015


Alicia was prompt and knowledgable. Unfortunately the items we had available for the estate sale were not of interest to her business. However she gave us some suggestions and alternatives. She even recommended other businesses that would be more suitable. We were pleased with her suggestions and would recommend her to others.

V.L. GLEN ROCK, NJ 07452

Work Completed Date: 

March 31, 2015


Alicia, Ken & their whole team were soooooo very helpful. Handled our estate sale in a house FULL to the brim with antiques & collectibles. Very professional, trustworthy & hard-working. Dealt with every challenge & made us feel comfortable during a difficult situation. Alicia was an angel!We highly recommend Priceless Find to anyone in need of estate liquidation.

T.L. Howell, NJ 07731

Work Completed Date: 

October 25, 2014


Alicia and her crew were first class. They spent several days in my aunts house prior to the sale categorizing, analyzing and pricing all items in the house. They brought tables and display cases and set them up.  They completely managed the process including crowd control during the rush times. I can not say enough good things about this company. My aunt had lived in this house since she was a child and died at 89 yrars old. The house was packed with treasures. It was a big job and Priceless Finds came thru nicely. I would recommend them to my best friend. This company is located about 1.5 hours from the sale site and that was no problem.

S.W. bixby, OK 74008


Work Completed Date: 

July 12, 2014


In summary, I’d definitely agree that we had a positive experience hiring Alicia and Pricelessfind, LLC.  She made the difficult job of cleaning out the house that my parents had owned for 50 years that much easier.   I would recommend

her to anyone looking for someone to run an estate sale.  Alicia also is qualified to appraise items, although we didn’t hire her for appraisal services.

S.D. Rocky Hill, NJ 08553


Work Completed Date: 

July 18, 2014


I contacted Alicia to host an estate sale. She did an outstanding job from communicating with me to pricing the various items appropriately and then advertising through different resources in order to generate interest in the sale. Given her efforts, the sale was successful.

Member Comments: 

I am generally not given to offering testimonials for any business contacts, but feel compelled to enthusiastically endorse Alicia of PricelessFind for her invaluable service to me in liquidating my brother’s possessions in an estate sale conducted in West Milford,NJ.  She was knowledgeable in identifying the value of things, pricing it appropriately and diligently and effectively advertising the sale to attract potential buyers. She and her staff were completely invested in making me happy from our first telephone contact through the conclusion of a very successful sale.  Her professionalism was evident in her willingness to personally meet with me when other services instructed me to email photos of the items for sale.   I contacted several vendors that were recommended to me who made appointments they never kept and never bothered to call.  It was my good fortune to finally discover Alicia and unequivocally urge anyone who may be in need of such a service to contact her to insure their own satisfactory result.


J.P. WYCKOFF, NJ 07481



Work Completed Date: 

March 22, 2014


Alicia inspected house contents to see if an estate sale was in order.

Member Comments: 

As there was not enough value for a contents purchase, she bought  several items for her business and referred me to someone who can help  clean out the remainder of house items.  She was very efficient and  professional.

M.R. Spring Valley, NY 10977

Work Completed Date: 

June 14, 2013


Alicia was very professional and arranged for those things that did not sell to be removed from the house. She did a super job.

C.N. Cape May, NJ 08204


Work Completed Date: 

January 25, 2013


Description Of Work: 

Bought items from my grandfather’s estate that we were trying to liquidate.


Alicia Soukup from Priceless Find came to my grandfather’s apartment to find items that may interest her for auction.  We had the task of liquidating my grandfather’s “estate”, a three bedroom apartment filled to the hilt with furniture, artwork, crystal, knick knacks and the like from the last 50 years.  Alicia was prompt, pleasant and professional.  She was very knowledgeable about antiques and items from the last century, and educated me on several of his nicer pieces.  She was reasonable and efficient, but respectful of his things and the difficult task we had.  She spent about $1000 for some of his smaller items.   I appreciated her professionalism, and  I would definitely use her again.


K.J. Oak Brook, IL 60523


Sale in Saddle Brook April 2014

dear alicia, et al,
I have no words to thank you for the incredible job that you and your crew did in selling the contents of my parents home.
they had spent many happy hours amassing their collections, not only for their own enjoyment, but as a legacy for their children.
I had been so overwhelmed by the enormity of the job that I had put it off for over 4 years.  
in 2 days, you accomplished what would have taken me 2 years.  
you and your crew were courtious, friendly, helpful and from the beginning completely trustworthy. 
thank you thank you thank you
leslie kohnowich noonan  

To Whom it May Concern,

I have known Alicia Soukup both professionally and personally since 1996. We have worked together on a variety of Estate liquidations over the years. I recommend her with great confidence.Alicia is knowledgeable about a great spectrum of property and is equipped with a broad understanding of the layered marketplace. She has a strong work ethic and is brutally honest. She recognizes items of merit and works beyond simple expedience of tagging all lots, selling them all to the first bidder. Instead, she places standouts in their most effective market. With a highly ranked online presence she has gotten outstanding prices for some material.Where categories are best served by placement in a subject specific catalog with international exposure at a major auction house she has access to specialists and works with them to the benefit of the estate.I run the Jewelry and Silver Dept. at one such auction house. In my nine-year association with this auction house I have as occasion required contacted Alicia to conduct onsite sales for a number of estates. In every case, our clients have been very pleased with her efforts and results.The prospect of liquidating a collection of treasured personal property is intimidating. Your results and comfort through the process rests with your choice of associate. Alicia Soukup is a good choice.

Director of Jewelry and Silver Sales

Estate Sale in Highland Park 12/28/12 & 12/29/12

After 40 years with one family, the house under contract for sale was packed with furniture, household goods, a large collection of nearly new and unused high quality tools, as well as antique and collectible figures and personal items. I contacted several estate sale agents and, after phone interviews, asked Alicia of PricelessFind to meet me at the house to review the contents and see what she would suggest.
Alicia was very straightforward in explaining how she works. After she saw the contents and I explained that part of the estate was going to our sons and the other part to us, she said she would run the sale as 2 separate sales. She doesn’t require a minimum price for holding the sale; she works strictly on commission. In our case, she established two separate commissions, one for the tools and one for the household goods.
Alicia is a certified in Uniform Standards of Professional Appraisal Practice. She knows what is valuable and what isn’t and can disabuse sentimental and uneducated clients of the value of their belongings at an estate sale. It’s a tricky business. What we wanted was to empty the house in the most efficient and clear-sighted way possible. This is a job for a professional who knows what the market will bear.
PricelessFind organized and priced everything in the house. They brought in tables and glass cases for jewelry and “smalls.” She estimated they spent about 100 hours pre-sale organizing, researching prices and tagging items. She advertised on-line in and Craig’s List and in local papers. She got the permit from the town and provided outdoor signs. She rightly stipulated that we were not to remove any belongings after she had established her commission and she made it clear she preferred we were not present during the sale although we were to stop by each day to pick up part of the payout.
On the sale days, she let in only 10 customers at a time so that she could best manage the sale and keep her eye on everything. She hired trusted helpers she has worked with in the past and she recommended a company that could clean out the remaining items and broom clean the premises after the sales ended.
Settling an estate and selling a family home is hard work. PricelessFind, LLC can make the estate sale a whole lot easier and I believe we got much better value than we had expected because we let a professional do it for us. It was well worth it. Christine S. Darien CT 1/05/2013